Новая рекламная кампания Calvin Klein

Воспоминания о 90х, футболки, нижнее белье и джинсы от классического бренда – в новых промороликах.

Амбассадоры Calvin Klein – A$AP Rocky, Шон Мендес, Ной Сентинео, Кендалл Дженнер и Анна Эверс – предстают в роли подростков из девяностых. Серию фото дополняют и короткие видеоролики.

Настроение создает и музыка: песня «True Faith» by New Order.

После публикации съемки A$AP Rocky написал: «Я выдающийся человек, потому что у меня есть право быть собой. Думаю, я классный, просто потому что красавчик».

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Up-close and in the moment with @kendalljenner— as featured in our #Spring2019 campaign, styled in our Statement 1981 cotton lightly lined #bralette. Shot and directed by @_glen_luchford. ⠀⠀⠀⠀⠀⠀⠀⠀ Shop now 🔝 and see more at CALVINKLEIN.COM [link in bio]. ⠀⠀⠀⠀⠀⠀⠀⠀ Music: “True Faith” by New Order

A post shared by CALVIN KLEIN (@calvinklein) on Feb 19, 2019 at 4:07pm PST

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Raw, acoustic and in his own right 🎸singer-songwriter @shawnmendes strums to his own beat in our #Spring2019 campaign. Captured and directed by @_glen_luchford. ⠀⠀⠀⠀⠀⠀⠀⠀ Find your youth. OUR NOW. #MYCALVINS ⠀⠀⠀⠀⠀⠀⠀⠀ Music: “True Faith” by New Order

A post shared by CALVIN KLEIN (@calvinklein) on Feb 19, 2019 at 2:02pm PST

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OUR NOW. #MYCALVINS ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Youth. Discovery. The spirit of right Now: introducing our #Spring2019 #CALVINKLEINJEANS and #CALVINKLEINUNDERWEAR campaign — featuring @shawnmendes, @ncentineo, @asaprocky, and @kendalljenner. Shot and directed by @_glen_luchford. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ See more at CALVINKLEIN.COM [link in bio]⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Music: “True Faith” by New Order

A post shared by CALVIN KLEIN (@calvinklein) on Feb 18, 2019 at 10:02pm PST

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#SWOON 〰️ @ncentineo gets us in the groove with his new #CALVINKLEINJEANS, featured here in our #Spring2019 campaign. Lensed and directed by @_glen_luchford. ⠀⠀⠀⠀⠀⠀⠀⠀ Find your youth. OUR NOW. #MYCALVINS ⠀⠀⠀⠀⠀⠀⠀⠀ See more at CALVINKLEIN.COM [link in bio] ⠀⠀⠀⠀⠀⠀⠀⠀ Music: “True Faith” by New Order

A post shared by CALVIN KLEIN (@calvinklein) on Feb 19, 2019 at 6:12pm PST